Westminster Manufacturing Corp.

Company: Westminster Manufacturing Corp.
Product: Proprietary Injection Molded Products for the Craft Industry
Annual Sales: $4.5 million
Number of Employees: 57
Year Founded: 1972
Location: Girard, PA

Situation:

Westminster Manufacturing designed a set of six resealable stacking plastic food containers. Although this brand-new product existed only in mechanical drawings, the distributor who handles sales of the set wanted to begin promoting it to customers.

Project:

Using Electrogig's 3DGO computer software, PTDC engineer Jason Williams produced realistic color renderings of the new containers.

Result:

The distributor reproduced the renderings in printed promotional literature 90 days before tooling for the product was completed. The first customer orders received were a direct result of these renderings.

Company Comments from Lou Musante; Owner/President:

"The number of new products we can sink our working capital into is limited only by our imagination, yet making steel molds for these new items can require many weeks of waiting and tens of thousands of dollars in tooling costs. The ability to begin marketing a product even before the tools are cut give us greater confidence that we'll be able to recoup our tooling costs."